By Dee Allan
How many times have you applied for a job and not heard from the employer? Sending dead-end email applications has, unfortunately, become the norm, leaving job seekers frustrated and with their confidence affected. After all, what’s wrong with your resume?
There are many reasons why your resume may be overlooked. Algorithms may not have spotted keywords, there may have been human error during the screening process, or your resume may just not stand out. One major reason, however, is because the hiring team can’t see what you can do for them.
Resumes are, traditionally, statements of your past. They list everything that you have done, achieved and been responsible for. However, the algorithms sort resumes into ‘yes’ and ‘no’ piles. But what if you haven’t written your resume in a keyword-search friendly way?
HR are bombarded with resumes, emails and demands from all departments daily. So even if you pass the algorithm gauntlet, human error may occur, and this can create a flawed outcome for you and the hiring company.
When coaching a particular client, I had the idea that she should present an additional page to accompany her resume. I call this the ‘golden page’, and it is designed to either turbo charge your application or interview.
Introducing the Golden Page
A golden page is a ‘future focused’ list. It aims to tell the prospective employer what’s in it for them, should they decide to hire you. It’s a hook with bait. Your golden page should state how you intend to add value to the company. It is focused on the company, and aims to show how you envisage your strengths working for them.
What Do I Include in My Golden Page?
- The results you hope to bring to the team, department or project based on your historic track record.
- The improvements you think you can make (taking a best guess), and how you would achieve them.
- How you will enhance operations or bring value to your role.
Tips When Creating Your Golden Page
- Avoid fluff-talk and shoot for facts. Ask yourself: “Given the right environment, culture and context, what tangible and/or intangible results do I hope to bring to the role and/or company I am applying for?”
- Use this easy interchangeable two-part formula to devise your bullet points:
- i) What are you confident you can bring to the company?
- ii) How will you carry it out?
- “My approach is to create a strategic three-month networking plan, where I can meet key decision makers within the first quarter of joining your firm. My proactive networking approach will grow your client base.”
- “I have strong client relationships with various F&B clients and well-known hotel brands. I’d like to increase your sales revenue by leveraging my existing relationships.”
Aim for a bullet list of between two to six points.
Presenting Your Golden Page During an Interview
When presenting your golden page during an interview, you should tailor it to demonstrate how you can add value to the role based on the specific job description.
- Use bullet points which directly relate to the job
- Use language which helps the reader visualize the results and impact you can bring.
- Present your golden page at the end of the interview and say something like:
“I’ve tried to anticipate how I can add value to this role, and have come up with some ideas on how I may be able to have a direct impact.”
You immediately become memorable.
Is the Golden Page the Same as a Cover Letter?
The cover letter is historically written to focus on past achievements. It is not a ‘future focused’ document, and it serves a different purpose to a golden page. Your cover letter’s purpose is to attract the reader to open the resume. Your golden page’s purpose is to help the hiring team visualize how you can benefit the organization, should they hire you.
Your resume, cover letter and golden page are important, carefully crafted statements about yourself. Combined, these three statements should give the hiring team an idea about your past, present and future impact. The most impactful way to deliver your golden page is during the interview itself, as it shows you are looking for ways to add value to the firm, and not just ‘get a job to pay the bills’. The trick is in the delivery.