Sarah website

Sarah Alden

General Manager

Sarah on LinkedIn

Sarah is the General Manager of the American Association of Singapore. Sarah’s experience has been in various business environments in the global arena which has developed her understanding of the dynamics and challenges inherent with running a business. As a CPA, her professional training and qualification is in Accounting, yet her focus for the past decade has been in business development and driving innovative organisational change for SMEs, including her own. Working with people within any organization to enhance their understanding of the business drivers is one of her areas of expertise and her passion lies in supporting, enabling and empowering people to achieve their goals, both personally and professionally. Sarah and her family have lived in Singapore since 2015.



Shu Khanduja 

Business Development Manager

Shu on LinkedIn

Shu is a lateral thinking business developer who loves match-making corporate partnerships with win/win outcomes. With more than 15 years of commercial experience, she has been recognized for consistent excellence and exceptional ability within progressive, demanding assignments in high-growth business sectors and non-profit organizations across the globe. A frequent traveler and having spent different seasons for work and leisure in Europe and Asia Pacific, she is a keen advocate for health and wellness issues. She has a passion for public speaking and Lychee Martinis. Shu has been based in Singapore since 2010 and holds a BSc Honors degree from London South Bank University.



Miia Koistinen

Graphic Designer

Miia on LinkedIn


Miia Koistinen is the Graphic Designer at AAS. Her main responsibility is the design and layout of the Singapore American Newspaper, but she also creates all other collaterals for the association. Miia's strength lies in versatility having worked many years in small publishing houses. When she's not at the office, she divides her time between horseback riding, volunteer work and spending time with her husband and a four-year-old daughter. Originally from Finland, Miia has lived in Singapore since November 2015.



Holly Kreutter

Membership & Office Manager

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Holly on LinkedIn


Holly arrived in Singapore with her husband Steve more than 25 years ago. Holding degrees in business and physical therapy, Holly has worked in various community and health organizations during her time here. She joined AAS in 2014 and has held various roles; she is currently managing and supporting the accounting, membership and financial processes. She and her husband have three children, all of whom were born and raised in Asia and who are now in the United States studying and working. In her spare time, Holly also works for Caring for Cambodia and volunteers with Democrats Abroad.



Katie Baines

CRCE Manager and Special Projects



Originally from London, Katie  moved to Singapore with her husband in 2016. She graduated with a BA in French and Spanish, an MA in Journalism and, after seven years in the financial sector, picked up her camera and started exploring. Katie joined AAS in 2017, bringing her organizational and creative talents to the team. When she’s not at AAS, you'll find her diving somewhere exotic and taking photographs, of course.


Cath headshot

Cath Forte

Editor-in-Chief &
Communications Manager

Cath on LinkedIn

 Cath arrived in Singapore with her family in 2011 and is thrilled to have an opportunity to put her degree in English Literature and American Studies to good use at AAS. Cath began her career in educational publishing in the UK, both writing and editing. Since moving to Singapore, she spent two years editing The BEAM magazine, before working as the Editor-in-Chief of a health and wellness website. When she’s not marking up texts with her red pen, Cath loves to spend time exploring her adopted homeland with her husband and three young daughters.  



Valerie Tietjen

Advertising Consultant

Valerie on LinkedIn

Valerie is responsible for advertising sales for the Singapore American newspaper, Living in Singapore and the AAS website. She has a wealth of experience in corporate communications, public relations and advertising, both in business and government organizations. She has worked at AAS since 2006, and before that volunteered at the American Women’s Association of Singapore and worked in a number of companies and organizations in Malaysia, her home country. Valerie joined her husband, Jim, in Singapore in 2005. Valerie is fluent in Italian and, in her spare time, likes to travel and cook.



Sarah Walston

Events Manager

Sarah on LinkedIn

As Events Manager for AAS, Sarah is responsible for managing the organization’s six major annual events as well as coordinating an exciting schedule of social and partner events throughout the year. Sarah holds a degree in Journalism and Mass Communication from the University of North Carolina at Chapel Hill and has ten years of experience developing and implementing marketing and communications strategies for a diverse group of organizations including the education and government sectors, retail industry and nonprofit groups. A native of North Carolina, USA, Sarah moved to Singapore in April 2015 with her husband. She has a passion for nonprofit service, running and traveling.