Brand-building in a Digital and Social World

Learn how the marketing game has changed and whether you're a small business owner or managing a big brand, it's important to not lose sight of the basics. Join us for a chat with small-business owner and former big brand-builder, Namita Mehra, as she shares her experiences, creative strategies and best practices. We will get you thinking about...

  1. Who and what is your brand?
  2. How to create always-on, seamless brand building
  3. Planning & prioritizing.

Background: Indian Spicebox is founded by Namita Moolani Mehra, a food-obsessed, Facebook-obsessed, and family-obsessed being. She spends her time cooking, writing, helping brands with their marketing strategies, and chasing her squealing toddler around their apartment.

Namita has been a digital brand strategist throughout her professional life, including five years at Facebook in both Manhattan and Singapore. Prior to that she spent seven years in the creative ad agency world of New York City. Namita finds inner peace in writing and always has food on her mind. 

Namita was born in Nigeria, grew up in the UK and India, studied in Chicago, and worked in New York City where she lived (in both the city and across the river) for 10 years. She currently lives on the foodie paradise island of Singapore with her husband and ridiculously adorable son.

 

Cost*: $40 (CRCE member); $60 (non-member);
Late registration fee: additional $20

 

CRCE Cancellation & Refund Policy:

The American Association of Singapore (AAS) reserves the right to cancel events/workshops. In the event of cancellation by AAS, registrants can opt to attend another workshop or receive a full refund.

If registrant is unable to attend and wishes to cancel registration, he/she must contact AAS (crce.info@aasingapore.com) at least 24 hours prior to the workshop start time, and he/she will be issued a credit that can be applied to any same priced CRCE workshop within the following 90 days. In the event of a no-show or day of workshop cancellation, no credit will be issued. cancellation by AAS, registrants can opt to attend another workshop or receive a full refund.

Speaker Namita Moolani
Namita Moolani Mehra is food-obsessed, Facebook-obsessed, and family-obsessed. She spends her time cooking, writing, building and growing her own brand as well as helping both Fortune 500 and start-up brands develop their digital marketing strategies.Namita has been a creative marketing strategist through her professional life, including working at Facebook for ...

Namita Moolani Mehra is food-obsessed, Facebook-obsessed, and family-obsessed. She spends her time cooking, writing, building and growing her own brand as well as helping both Fortune 500 and start-up brands develop their digital marketing strategies.

Namita has been a creative marketing strategist through her professional life, including working at Facebook for almost 5 years in both Manhattan and Singapore. Prior to Facebook she spent seven years in the creative ad agency world of New York City. Her professional career has given her a keen understanding of what consumers want and how to connect with them. She has been a passionate foodie and creative writer at her core.  She cares deeply about impacting social change and is involved in a number of different charities and pro-bono consulting for non-profits. She is a community building mentor at HUB Singapore and a regular contributor to Sassy Mama Singapore.

An entrepreneur and change-maker at heart, Namita is the founder and moderator of the Indian Spicebox page on Facebook, which has well over 50,000 fans. Namita is focused on making Indian cooking more accessible and non-intimidating, which inspired not only the creation of her cookbook but also led to the development of her unique ‘Spicebox Kit’.

Full Description
Organizer American Association of Singapore

When?

Fri, Jan. 20, 2017
10 a.m. - noon
(GMT+0800) Asia/Singapore

Event has ended

Where?

American Association of Singapore, conference room
10 Claymore Hill
Singapore, 229573