Networking Night: Effective Branding for Business


Join AAS, Money Matters and Nigel Smith, CEO of DIA Group, to look at the role branding plays in business and how businesses can leverage the branding process to enhance performance across the spectrum of metrics, from people to products and services, customer loyalty and markets. This networking night presentation will cover topics from integrating brand and business strategy to building a sustainable brand for the long term and will feature case studies from leading global, regional and local brands, showing how effective branding can transform businesses at all levels.

 

Time/Date:

April 3, 2014
7:00pm-9:30pm
The American Club, The Colonial Room
10 Claymore Hill, Singapore 229573

 

Pricing:

AAS/CRCE Member: $30
Non-Member: $50

 

*AAS Events Late Fee, Cancellation & Refund policy: Anyone who does not register for an event by the indicated closing registration date/time, will be subject to an additional fee of $10. AAS reserves the right to cancel events. In the case of AAS cancellation, registrants can opt to attend another event or receive a full refund. If registrants contact AAS at least 24 hours prior to the event start time to make a cancellation, he/she will be issued a credit that can be applied to any same priced event within the following 90 days. In the case of a no-show on the day of event, no credit will be issued.

Group(s): AmCham
Speaker Nigel Smith, Group CEO, DIA Brands
Nigel has been in the communications industry for more than 35 years. He joined DIA in 1983 as an Associate Director in London. He was head of DIA’s Corporate Branding division in Europe before establishing DIA’s Asian base in 1995. He is now CEO of DIA Group, an independent branding ...

Nigel has been in the communications industry for more than 35 years. He joined DIA in 1983 as an Associate Director in London. He was head of DIA’s Corporate Branding division in Europe before establishing DIA’s Asian base in 1995. He is now CEO of DIA Group, an independent branding consultancy based in Singapore, with subsidiaries in Malaysia and Australia.


 


Nigel is a recognised expert in the field of branding and design innovation. He has been involved in the development and implementation of many leading corporate, consumer and retail brands, including some of the world’s top brands such as Honda, Unilever, Procter & Gamble, Nestle, IBM, Coca-Cola and many others. Nigel has also undertaken branding, communications and design programmes for some of Singapore’s leading companies and organisations including Olam, NTUC, Changi Airport, OCBC Bank, Singapore Airlines, CAAS, Singapore Power, Asia Pacific Breweries, F&N, and NLB.

Full Description
Organizer Haily Lai

When?

Thu, April 3, 2014
7 p.m. - 9:30 p.m.
(GMT+0800) Asia/Singapore

Event has ended

Where?

The American Club, The Colonial Room
10 Claymore Hill
Singapore 229573
United States